The client was a fortune-500 company into hardware and software worldwide. The Brief
To review the market in Pune, understand it’s positioning and recommend options to increase market share. Our Approach
- Studied the market environment and players, and used a triangular approach for verification and accuracy.
- Identified the strengths and weaknesses of each player with respect to the market.
- Recommended change in strategy for brand positioning, service and market penetration.
- Marketing budget was invested more gainfully.
- Market penetration into new areas was better because of right positioning.